Projects

A photo of the Fall Clinical 2021 registration desk at The Wynn in Las Vegas.

Dormant to Dynamic: A Social Media Success Story

An engagement-focused organic social media strategy delivered 3 consecutive years of 1M+ impressions.

An aerial view of a residential community is displayed with the tagline, Own Your Future, to promote the 40th Keyspire Investor Summit in 2024.

20,000 Registrants in Two Months? No Problem!

Less than two months to deliver 20,000 registered attendees? No problem with a strategic campaign featuring owned, earned, shared and paid channels.

A tweet shared by the Buffalo Bills on Jan. 2, 2023, after player Damar Hamlin collapsed on the field due to sudden cardiac arrest.

Tragedy to Triumph: Thoughtful Newsjacking Launches Conference Campaign

Sudden cardiac arrest brought an NFL game to a terrifying halt. An SCA-focused non-profit leapt into action.

A page from the 2026 Independence Visitor's Guide highlights six local businesses in Independence, Missouri, as shopping recommendations.

2026 Independence Visitor's Guide + Website

Just after the publication of my second book, Oldest Kansas City, I teamed up with Visit Independence to bring a fresh narrative perspective to their annual visitor's guide.

A two-page magazine feature, written for a supply chain software company, examines the warehouse of the future and how it will no longer be constrained by walls.

DSI Magazine

The most important lesson of my career led to a magazine launch.

A page from a commemorative book celebrating the Big Chicken in Marietta, Georgia. The page includes three visitor's tips to guide people when they visit the new Kentucky Fried Chicken concept that incorporated The Big Chicken statue into its experience.

Big Chicken Commemorative Book

Led the creation of a keepsake book to celebrate a significant KFC renovation in Marietta, Ga., that helped save a local landmark — the Big Chicken.