DSI Magazine
The most important lesson of my career led to a magazine launch.
When I joined the marketing team of a supply chain software company in 2014, we had an exciting opportunity to build not only the team, but also the company's marketing and lead gen strategies.
As we considered business goals including expanded brand awareness, sales support and industry differentiation, I recommended a company blog as a way to distill complex topics, showcase customer success stories and establish the company as a thought leader. That worked so well that we launched a second blog purely focused on innovative thought leadership as supply chain managers wrestled with significant looming technological change, including the Internet of Things and AR/VR.
During my 2+ years at DSI, our marketing manager (h/t KC!) taught me the most important lesson of my career: no single-use content. Even if it's something as brief as a tweet, content can and should be repurposed. That mindset helps a marketing team work smarter, not harder, and also ensures the initial content is strategically approached to work in a variety of formats and on an array of channels.
With a steady stream of blog posts from two company blogs, I channeled my background as a magazine editor and suggested the creation of a company magazine created for internal and external audiences. The quarterly publications were themed, giving us a framework with which to select and organize applicable content. We used a mix of blog posts, customer case studies and a letter from our CEO to create a publication that supported internal education, recruitment and retention, and business development.
My Responsibilities:
Editorial management, writing, collaboration with graphic design on layout, project management, ad creation, CEO ghostwriting
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